Use Case
Run recurring email verification to keep long-lived lists clean. This is especially useful before reactivation campaigns or seasonal sends where address quality has decayed.Where Verification Fits
Workflow at a glance:1. Select
Choose dormant or risky segments to re-verify.
2. Verify
Run scheduled batch tasks on the segment.
3. Compare
Track shifts in
valid, unknown, and catchall.4. Suppress
Update suppression lists before reactivation.
Recommended Flow
- Select dormant or high-risk segments (inactive, old, or imported lists).
- Run a batch verification task on a schedule.
- Compare results to previous runs to spot decay.
- Suppress risky segments before reactivation sends.
Minimal API Example
Decision Rules
Common hygiene rules:- Suppress
invalid_syntaxandinvalidimmediately. - Review
catchallandunknownbefore reactivation. - Suppress
is_disposablefor reputation-sensitive campaigns.
Operational Notes
- Space re-verification runs to avoid unnecessary credit usage.
- Track list decay by monitoring changes in
validversusunknowncounts. - Use Download batch verification results to keep an audit trail.
Success Metrics
- Higher delivery rates on reactivation campaigns.
- Fewer bounces over time.
- Cleaner suppression lists and lower send costs.